Today, Skift is launching a new report, How UK Cities Excel at Hosting Conferences in Advanced and Creative Industries, in collaboration with VisitBritain that examines how UK cities excel in hosting conferences in advanced and creative industries.

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The United Kingdom (UK) — home to England, Scotland, Wales and Northern Ireland — is a preferred host for international meetings, conferences and events because of its economic, academic and industry sector strengths. That applies equally to the major gateway cities and the many regional cities spread across every corner of the UK, each with extensive clusters of expertise in advanced and creative industries.

This sector expertise is becoming increasingly important for international conference planners and decision-makers. Today, more organizations are choosing destinations for business events based on the availability of relevant sector expertise and investment within a region.

In this report, Skift examines:

● How city leaders are actively differentiating their destinations based on how well they can provide conference planners access to their local knowledge base and sector expertise.
● How UK convention bureaus are evolving from curators of meeting and hospitality spaces to incubators and accelerators of innovation.
● Why the future of the meetings industry is being defined by the ambition to share knowledge with a global community of leaders.
● How convention bureau leaders, industry sector experts, local ambassadors, and international conference organizers are bringing value to conference attendees.

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This content was created collaboratively by VisitBritain and Skift’s branded content studio, SkiftX.