Lufthansa Joins EU Carriers in Adopting Spend-Based Loyalty Program — Business of Loyalty
Photo Credit: An Austrian Airlines jet is pictured. The loyalty program used by Austrian and other airlines including Lufthansa, Swiss, and Eurowings is moving to a revenue-based model. Flickr / sloppyperfectionist
Skift Take
With the change by Lufthansa Group, travelers in Europe will have to adjust to the new normal in loyalty programs.
Just a month after Air France-KLM and British Airways set forth plans to launch revenue-based loyalty programs in 2018, Miles and More, the program employed by Lufthansa, Austrian, Swiss, Eurowings, and Brussels Airlines, is unveiling similar plans.
Beginning on March 12th of 2018, members of Miles and More will earn award miles based on how much each ticket costs. General members of the loyalty program will earn four points for each euro spent, while higher tiers up to super-elite travelers will earn six. On Eurowings, Star Alliance's budget carrier, and Brussels Airlines, travelers will earn five.
The U.S. legacy carriers American, Delta, and United have all moved to revenue-based programs over the last five years. Those programs, by comparison, generally yield five miles for every dollar spent for base-level members while elites earn up to 11.
Tickets issued by travel agents will also be treated differently in the system coming from Miles and More. Since a va
