Skift Take

Smartly, Priceline has shown no shame in capitalizing on the China opportunity through minority-stake investments. It works both ways, too. Numerous local players want a piece of China's exploding outbound travel business. That means investments in western assets. Subscribe to our Skift Research to know more.

Skift recently covered a shake up in the China online travel market, as Priceline Group made a $450 million investment in the Chinese e-commerce platform Meituan-Dianping. Priceline has an existing stake in Ctrip, so the news raised some eyebrows about the future of the China and how Priceline aims to hedge its position in the region.

In last summer’s research report, A Deep Dive Into Ctrip and the China Online Travel Market 2017, we discussed the major industry players in more detail.

The data featured in the report, based on 2015 and 2016 numbers, show that Meituan-Dianping was not even a contender in the travel booking space in China at the time, while Ctrip captured over half of online bookings.

On the other hand, Meituan-Dianping was one of the top four apps used by travelers to access and read travel guides online.

With this new investment from Priceline Group, Meituan-Dianping will be better-equipped to diversify its offerings and expand its travel booking capabilities, likely lessening Ctrip’s control of this part of the industry. This could mean big changes in China’s travel industry landscape as a whole.

Given these recent developments, Skift Research subscribers now have access to two new research products to supplement A Deep Dive Into Ctrip and the China Online Travel Market 2017. Today, we are releasing our Ctrip and China Online Travel Market Data Sheet and Analyst Session.

The new Data Sheet and Analyst Session parallel the topics covered in the report, providing an in-depth look at Ctrip, as well as an assessment of the Chinese travel market overall. We examine Ctrip from a strategic and financial point of view, using data from partners along with our own estimates. We also take a look at the other major players in China’s online travel market. Additionally, we focus on the trends and dynamics of Chinese domestic, outbound, and inbound travel, along with the unique risks companies and destinations may face in this emerging market.

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Tags: china, ctrip, research

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