Immersive Experiences Are the Future of Events — Meetings Innovation Report
Photo Credit: Apple's new ARKit allows users to create augmented reality experiences for iPhone and iPad. Apple
Skift Take
It won't be enough to attend a meeting anymore. Conference attendees are going to need to see events in a whole new way — even if that reality is augmented.
The Future of Meetings & Events
Virtual reality hasn't quite taken off as a travel marketing tool, but augmented reality could be another story — and meetings and events are another world.
At one extreme, if virtual reality is a solitary nerd playing video games in his mother’s basement, then augmented reality is (potentially) a house party down the block where a bunch of kids are doing more or less the same thing, but together. Instead of strapping on a burdensome headset that puts one single user into a completely fictional landscape, groups of people can participate in a shared augmented reality together.
It’s not just the immersion that meeting planners want, which can already be achieved through virtual reality. It’s that shared experience
