Skift Take

The importance of face-to-face meetings and live events is more invaluable than ever.

The Future of Meetings & Events

What unfolded on Sunday night in Las Vegas has become an all too common occurrence, not just here in the United States, but around the world. No place, it seems, is immune to mass shootings or terror.

But what took place on Sunday struck at the very core of what the meetings industry is all about: bringing people together. Those who were targeted in this Sunday’s attack traveled from all over the country, and even outside the U.S., to attend the Route 91 Harvest Festival this past weekend. They came to Las Vegas for what they thought would be a weekend filled with fun, music, and memories — something all of us can relate to.

No doubt this most recent attack strikes a nerve, especially for meetings and event professionals. Las Vegas, in particular, is one of the top destinations in the U.S. for meetings and events. Last year, the city welcomed a record 42.9 million visitors, an estimated 6.3 million of whom came to Las Vegas specifically to attend a meeting or convention. The city hosted more than 21,000 meetings and events last year alone.

In the days ahead, Las Vegas tourism and hospitality officials will be asking themselves plenty of questions. Should metal detectors be placed at the entrances to all of the hotels on the Strip? Do hotels need to enhance surveillance and training methods to ensure security? What needs to be addressed regarding gun laws in Nevada and other open-carry states? And, more importantly, what can be done now so something like this never happens again?

The meetings industry’s connection to Las Vegas is undeniable. In fact, next week, more than 12,000 people are anticipated to gather in the city for the annual IMEX America convention. For those planners who attend IMEX America next week, it will be a firsthand opportunity to see just how safe and secure Las Vegas can be for their own meetings and events.

Yes, what happened this week was terrifying. And yes, it could happen again, anywhere. But it’s a risk we all take today as travelers, and if we decide to stop meeting, what next?

I’ll leave you with something written in a personal Facebook post from a hospitality colleague who works in Las Vegas. She wrote: “This will be a long road for us in Las Vegas. Please keep us in your prayers, but more importantly perhaps, please keep coming back. We need you now more than ever. Our police and security teams work incredibly hard to make your vacation safe and to make our community safe. Don’t let one cowardly asshole keep you from enjoying all the beauty and wonder our city has to offer.”

— Deanna Ting

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Social Quote of the Week

“There are no #eventprofs who could have prevented anything like this from happening. Period. #Vegas.”

@tojulius on Twitter

This Week in Meeting Industry News

Meeting Planners Will Face Challenge of Rising Attendance Costs in 2018: When it comes to attending a meeting or event in the year ahead, it really is a seller’s market. Meanwhile, travel costs for attendees and planners are on the rise. Buckle up for increased spending. Read more at Skift

Las Vegas Massacre Raises Concerns About Safety at Live Events: The shooting attack at a Las Vegas concert on Sunday night that killed at least 50 people is the latest in a series of massacres in recent years that are reshaping the live-events industry. Read more at Skift

8 Questions About Hotel Safety and Security Raised by the Las Vegas Shooting: Short story: Hotels are just as fine as other businesses. It’s guns in the U.S. that are the problem. Read more at Skift

Houston’s Convention Business Survives First Post-Harvey Test: Conventions return after the center’s time as refuge for evacuees. Read more at Houston Chronicle

Next Generation Meetings & Events

Teams Solve Problems Faster When They’re More Cognitively Diverse: Thinking styles matter more than you might think. Read more at Harvard Business Review

3 Proven Ways to Engage Your Event Attendees: Events are one of the most effective marketing tools, and brand activations account for 20 percent of overall marketing budgets. To get the most out of your budget and to achieve desired outcomes, your marketing events need to engage your attendees from start to finish. Read more at GES


The Skift Meetings Innovation Report is curated by Skift Hospitality Editor Deanna Ting [[email protected]] and SkiftX Editor Greg Oates [[email protected]]. The newsletter is emailed every Wednesday.

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Tags: las vegas, meetings and events, meetingsiq

Photo credit: The crowd at last year's IMEX America trade show in Las Vegas included more than 12,000 people. IMEX Group

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