Human beings love visuals, and they work when it comes to getting across complex messages. The way we interact with content has increasingly become more visual, as digital platforms such as Facebook, Instagram and Snapchat have grown in popularity. Meanwhile, research shows that colored visuals increase people’s willingness to read a piece of content by 80 percent, and that they make an impression 39 percent more memorable.
It’s not a stretch to say that in general, company travel policies aren’t typically known for their striking imagery. The typical company travel policy tends to be long, boring and dry, often reading like a set of legal terms and conditions. While there’s no question that having a travel policy in place is valuable for travel managers, their travelers, and the organization’s bottom line, it’s no surprise that employees dread reading them and often forget them after they do. Visualizing the content within your travel policy will not only modernize it, but make it much easier for people to read and recall.
Enforcing traveler compliance is already challenging, but is especially so when travel policies go unread. A whopping 72 percent of travel managers agree that they don’t have compliance levels as high as they would like, according to a survey from the Association of Corporate Travel Executives (ACTE) and AirPlus International. Clearly, there’s a lot of room for improvement when it comes to how employees can better understand and follow their company’s travel policy. Creating a travel policy that incorporates visual content and swaps words for infographics and engaging imagery to deliver key information can help encourage employees to read, engage with, remember, and use it.
Embracing elements such as infographics, colorful design, video and signage—as well as humanizing language that reflects the way people actually speak—can change the perception that employees tend to have about their company policy. Instead of dreading having to read it, they might actually find it interesting and helpful.
To learn more about how to transform your travel policy into something your employees will actually read, download the eBook: The Ridiculously Uncomplicated Guide to Creating a Travel Policy People Will Actually Read (and Follow).
This content was created collaboratively by Booking.com for Business and Skift’s branded content studio, SkiftX.