Booking.com Buys Evature for Its Chatbot Talent


Skift Take

This acqui-hire of Tel Aviv chatbot start-up Evature underlines the intense interest travel companies now have in natural-language search by text or voice -- and for the technical talent that can make the magic happen.

Booking.com acquired a tiny software company called Evature, which is based in Tel Aviv and offers natural language and chatbot-related technologies for hotels, airlines, travel agencies, and airports. The companies did not disclose the terms of the deal, but only a small sum was likely involved. The company is said to have raised $5 million in funding, and the deal has all the appearances of being an acqui-hire. A Booking.com spokesperson said that the company acquired Evature "to support research-an