Artificial Intelligence Is Becoming a Priority for Airline IT Chiefs


Skift Take

Airline chiefs are more likely to moan than talk optimistically about leaps in artificial intelligence. But a new SITA survey suggests they're realizing that it can be the bedrock of their futures.

One of Skift's travel megatrends for 2107 was that, after years of hype, travel companies are finally putting artificial intelligence (AI) to work. A survey of senior IT executives by SITA, a Geneva-based aviation technology firm owned by airlines and airports, finds that 52 percent of airlines plan major artificial intelligence programs. There are many ways to apply artificial intelligence, and chatbots are one of the most discussed for their potential to cut labor costs. The survey says that 14 percent of airlines and 9 percent of airports already use chatbots. Looking ahead three years, chief information officers at 68 percent of air