Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism.

For all of our weekend roundups, go here.

>>Over the past five years of running Skift, I’ve seen clearly that the largest consumer and tech changes converge in travel, and what’s happening here has lessons for the world beyond the industry: This Is Not a Freakin’ Trade Conference: Year Four

>>In the luxury travel space, at a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or her best aspirational version of themselves: The 6 Big Trends That Are Reshaping Luxury Travel

>>It is difficult to distill years of nuanced luxury training down into a single program, but Westfield’s eagerness to look to luxury hospitality is a sign that it is headed in the right direction: Mall Operator Westfield Emulates Luxury Hotels for New Service Style

>>Event organizers are looking to new metrics to measure the success of their events: Events Are Getting More Analytical to Measure Success

>>The use of sports stadiums and parks for non-sporting events is a growing trend in the meetings and events industry, and professional sports teams who are eager to create additional revenue and leverage investments are promoting their state-of-the-art venues as a unique alternative for hosting conferences, trade shows, meetings, and events: Planners Look to Sports Venues to Host Innovative and Immersive Events

>>Skift Global Forum is rapidly approaching and you don’t want to attend alone. Grab your colleagues and save when you register as a group before it’s too late! Last Chance for Skift Global Forum Group Rates

>>The Black Travel Movement becomes all the more relevant as the NAACP issues a travel warning domestically, and destinations question what Confederate monuments say to visitors. Take a look back at our coverage of this $48 billion market: Black Travel Movement Gets Even More Relevant

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