Here’s Why the Next Great U.S. Airfare Battle Will Take Place in Denver
Skift Take
It's not clear whether United or Frontier will win this battle in Denver. But what is nearly certain is that passengers will be the beneficiaries. They'll likely find cheaper fares.
Looking for cheap airfares? You might consider flying to Denver, or at least connecting there.
Frontier Airlines, one of two larger U.S. discount airlines, said this week it will expand in Denver, beginning later this year and continuing into summer 2018. From Denver, Frontier plans to launch 21 new destinations, including Albuquerque, Oklahoma City, and Ontario, California, with fares on some routes as low as $39, each way. It's part of a broader Frontier expansion, in which the airline will fly 85 new routes within a year.
But for competitive reasons, Denver is probably the most interesting market. Denver is among United's most profitable hubs, the airline's president, Scott Kirby, said last year, and United is expected to aggressively defend it. Southwest, which operates a large focus city there, likely will do the same — and that should lead
