Travel Habits of Americans: Strong U.S. Dollar Means Little to Outbound Tourists


Skift Take

Skift's data show many U.S. adults weren't planning an international trip this year even with a stronger dollar, but for those who were a more favorable exchange rate largely wasn't a make-it-or-break-it factor in the decision process.
Many travel brands have trumpeted how a stronger U.S. dollar over the past year has been advantageous for Americans looking to travel to places such as the UK or other European destinations where the exchange rate has been more unfavorable in recent years. But it seems like many U.S. travelers haven't received that message -- or don't care. Earlier this month, we asked U.S. adults through Google Consumer Surveys: Does the strength of the U.S. dollar compared to other currencies impact how you travel?  The results don't point to "yes:" More than 36 percent of respondents said that a strong U.S. dollar has "little to no impact on my travel decisions." Nearly 10 percent, however, said that "exchange rates strongly influence my travels." In general, the majority of respondents weren't keen on or aren't able to travel abroad as more than 54 percent said: "I have no immediate plans t