Skift Take

This week in digital news, we took a long hard look at TripAdvisor. Our new research report examines how the company can diversify its revenue streams beyond hotels, then a shorter read on TripAdvisor's new TV ad campaign, which will keep rival Trivago on its toes.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.

For all of our weekend roundups, go here.

>>It’s clear that Travis Kalanick, the embattled Uber co-founder and CEO, needs to go. Whether the board can push him out, given Kalanick’s stake and leverage in the company, is another question: Uber Board to Discuss CEO Leave of Absence and Report on Sexual Harassment

>>Amadeus’ hospitality division is creating a back-end booking system for InterContinental Hotels Group. But it’s not a foregone conclusion that the tech colossus will win over a swath of other hotels: Amadeus Hospitality Is Making Bigger Hotel Deals as It Chases a Breakthrough

>>Lufthansa Group and IAG (the parent of British Airways) are striving to shake up airline distribution. One of the tech providers that they’ve hired to do this is Farelogix, whose boss, Jim Davidson, has a provocative vision of the future that’s running into commercial resistance: Travel Tech CEO Series: Farelogix Tries to Profit From Airline Distribution Turmoil

>>TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision: New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

>>TripAdvisor’s new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well: TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

>>TrustYou’s hotel clients have remained relatively modest in scale as the company has grown. Perhaps it will be able to attract bigger brands, and more companies based in Asia, with a more robust global presence: TrustYou Acquired as User-Generated Reviews Sector Heats Up

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Tags: digital, Travel Trends, trends roundups

Photo credit: Stills from TripAdvisor's 'Little Wiser' series of TV advertisements. The owl, inspired by TripAdvisor's Ollie the Owl logo, serves as the TripAdvisor spokesperson in the campaign. TripAdvisor

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