A Passenger Wish List When Designing an Airline From Scratch
Photo Credit: An ideal airline would be thoughtful, confident, smart, and creative. Canadian airline Porter, pictured here, stands out as an example. Flickr / Heads Up Aviation
Skift Take
What would the Casper or Warby Parker of the aviation world look like? We take a stab at outlining the characteristics.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
Modern luxury companies, according to Lean Luxe, are reinventing countless categories.
The names are no doubt familiar: Warby Parker for glasses, Casper for mattresses, Parachute for linens. Almost every category seems to have someone, even like Quip for the toothbrush, turning things around.
But as these companies gain share with a consumer that is obsessed with strong branding, transparency, and a fresh approach divorced from legacy operating structures, it's fun to think about what it could look like in the airline space.
Something highly consumer-centric in a world of passenger betrayal, something with a brand as
