New Skift Research Report: The State of Loyalty in Hospitality 2017
Skift Take
For today's hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather than at the brand level.
Today we are publishing our latest report for our Research subscription service. This time we address The State of Loyalty in Hospitality and how hotel brands are leveraging various schemes to build direct relationships with their customers. There's a lot at stake with loyalty; different properties use these programs and strategies in different ways.
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Branded hotel chains such as Marriott and Hilton deploy an asset-light strategy when it comes to growing their portfol
