Facebook Expands Its Dynamic Ads to Airlines and 13 Other Digital Trends This Week
Photo Credit: Facebook is hoping to attract more airline advertisers with its newest product, Dynamic Ads for Travel for flights, which is geared toward mobile users. Pictured here are images from Cathay Pacific's Dynamic Ads for Travel. Facebook
Skift Take
These are the digital trends we were talking about this week.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
>>Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better: Google Hotel Ads Is Becoming the Behemoth Everyone Feared
>>Travel suppliers and agencies will only get serious about virtual reality when it's more than a marketing stunt and actually grows revenue: Amadeus Test
