Travel Disruption and Reinvention Top of Mind at Skift Forum Europe

Against a backdrop of relentless technological change and global disruptions, from Brexit to the refugee crisis and U.S. travel bans, executives from metasearch sites, online travel agencies, hotels, airlines, restaurants, and tour operators gathered in London earlier this week to detail how they are transforming their companies and respective sectors. There were many themes that permeated Skift Forum Europe, which saw some 460 attendees, at Tobacco Dock in London Tuesday, but reinvention of various strains was a consistent theme throughout. Reinvention It's easy to fall into the trap of thinking that industries are already mature or markets are saturated and dominated by first-movers, and that there is little left that can be changed, but the conference bashed that kind of sedentary sentiment. Interested in Discussions Like This? Join Skift Global Forum in New York City Consider the metasearch sector, which was represented at the Forum on stage by the leaders of Skyscan