Innovative Hoteliers Want to Bring the Right Guests to Their Hotels
Photo Credit: Design Hotels CEO Claus Sendlinger was interviewed by SkiftX editor Greg Oates at Skift Forum Europe in London. Skift / Russell Harper
Skift Take
The next big thing in hospitality is already taking place today, and it's all about curation and community.
Design Hotels CEO Claus Sendlinger thinks the next big innovation in hospitality isn't necessarily tied to design, but is more about developing curated communities.
Speaking on stage at Skift Forum Europe in London, the seasoned hotel expert who founded Design Hotels in 1993 said that hospitality is "a slow-moving business" but "hotels have always been a reflection and reaction to the changes in society."
And while design has been, for many years, a distinguishing hotel trend, a change is afoot, according to Sendlinger.
"Design has bee
