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Only days after IAG, the parent of British Airways, announced that it was launching Level, a low-cost carrier with transatlantic service, Deutsche Lufthansa AG announced similar expansion plans.
Rather than starting a new airline like IAG though, Lufthansa’s service will come through an extension of Eurowings, its current low-cost carrier that primarily operates short-haul flights in Europe. Right now, that carrier only runs one transatlantic flight between Miami and Cologne, Germany — but with competition heating up, apparently expansion is now a higher priority.
Details on the new service are still light but apparently several destinations in Germany from the U.S. are currently under consideration. And once Air France gets its budget carrier off the ground, all three alliances in Europe will soon start the battle for transatlantic low-cost dominance.
Social Quote of the Day
Once again @eurowings are totally delivering! Wonderful staff on this flight to Hamburg. On time and beautifully new A320. I love this airline
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