The competition, on a variety of fronts, is catching up to Emirates. The cavalry -- in the form of a new airport that would give Emirates greater flexibility -- won't arrive for several years.
Emirates President Tim Clark said he’s bracing for a “gathering storm” as low-cost airlines encroach on the inter-continental routes around which the biggest long-haul carrier has built its business.
Dubai-based Emirates sees threats across all markets from rivals spanning Norwegian Air Shuttle ASA to the Scoot unit of Singapore Airlines Ltd., Clark said Thursday in Berlin. The Gulf company may also need to establish a short-haul fleet as Mideast nations which it has struggled to serve begin to open up. That the decision will be one for his successor, the executive said.
“The dynamic is changing in the Middle East with regard to access to new markets,” Clark said in Berlin, where travel industry executives have are gathered for the ITB tourism fair. “Our business model was set in the late 1980s, when access was denied to us by many places in the region.”
Clark, who has run Emirates since 2003, said that while he sees no immediate switch away from an all-wide-body fleet, “others coming behind may take a different view.” The 67-year-old said it would be “remiss” of him to commit to a particular plan and that “business doesn’t stop when I go,” giving the strongest hint yet that his time in charge may be drawing to a close.
Emirates has established itself as the world’s biggest carrier serving international routes by transforming Dubai into a transfer hub for flights between the Americas and Europe and the Asia-Pacific, Middle East and Africa.
While Norwegian Air has focused its long-haul efforts chiefly on trans-Atlantic flights, it also has a hub in Bangkok, while Scoot plans to begin flights to Europe this summer starting with a service to Athens — a city that’s also part of the Emirates network — in June.
“At the back end of ’90s I did a paper on long-haul low-cost,” Clark said. “Everyone laughed at me, but what I predicted then has finally started to happen. We have players in all arenas — Europe, America, Asia. It’s a gathering storm.”
The executive said that the situation is being complicated by the response of established network carriers such as British Airways owner IAG SA, which plans to start lower-cost flights using Airbus Group SE A330 wide-body jets, initially out of Barcelona, and Deutsche Lufthansa AG’s Eurowings arm, which is expanding as fast in long-haul routes as it is on intra-European services.
After a “few years of instability,” increasing demand for inter-continental services should be sufficient to support much of the expansion “as the pie grows,” Clark said. Low-cost carriers specializing in short-haul routes are also likely to play a bigger role in linking up with long-haul operators, he said. Ryanair Holdings Plc already plans to provide feeder traffic to Norwegian, and has indicated that it might be open to connecting with Gulf operators.
Political and socio-economic upheavals have created an environment in which running a global airline has become increasingly challenging, Clark said. While a decade ago a major carrier might have faced disruptive events a couple of times a year, “the pace of change is accelerating and quite destabilizing.”
President Donald Trump’s overnight ban on travel by people from seven mainly Muslim nations to the U.S. led to an unprecedented 35 percent decline in the pace of bookings, Clark said, with demand remaining lower. Given its reach, Emirates is a major carrier for a clutch of neighboring nations lacking their own long-haul networks, some of which are affected by the moratorium.
Short-haul planes are becoming more attractive to Emirates as Boeing’s 737 Max model and the Airbus A320neo series offer significant gains in fuel efficiency and increase their flying range, Clark said, adding that the jets would be an option for serving a “bigger, more robust” Middle East market.
The carrier’s room for maneuver may be limited by capacity curbs at its Dubai International airport hub, which tend to favor the deployment of bigger planes. The new Al Maktoum International hub will greatly increase flexibility but won’t be occupied by Emirates until well into next decade.
The near 250-strong Emirates fleet currently consists solely of Boeing 777 jets and Airbus A380 superjumbos ill-suited to serving shorter routes, with the carrier ranking as the biggest operator of both types.
“I’m quite sure that management behind me will consider all options,” Clark said. The executive described reports that the ruling families of the United Arab Emirates that own Emirates and Abu Dhabi-based competitor Etihad Airways PJSC are discussing a merger as “nonsense.”
–With assistance from Deena Kamel Yousef
©2017 Bloomberg L.P.
Photo credit: Emirates Airlines is feeling the heat from plethora of rivals. Pictured, Sir Tim Clark, President of Emirates Airline, speaks during a press conference in London, April 17, 2015. Kirsty Wigglesworth / Associated Press