WHAT TO KNOW NOW
When Marriott announced the acquisition of Starwood Hotels and Resorts last year, many in the business travel community wrinkled their noses, concerned about the future of Starwood’s loyalty program. Though Marriott Rewards runs a pretty tight ship, Starwood’s loyalty members are fiercely devoted to Preferred Guest — and many in the program worried about the future of their benefits.
Since the beginning of the merger, Marriott has defended a position that it plans to retain the loyalty of Preferred Guests members — and last week it seemed to follow that path by putting David Flueck, a 13-year Starwood Hotels veteran, in charge of the upcoming, merged program.
Plenty of terrible things can still happen as the joint program takes shape later this year, but in the short term, Marriott seems to be following a path more toward Preferred Guest than Rewards with its new program. And for now, the business travel community seems to be happy.
SOCIAL QUOTE OF THE DAY
Excited for the future of loyalty. http://spg.to/2lt1xxi
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Can be sent to gm[at]skift[dot]com or to @grantkmartin