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Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.

For all of our weekend roundups, go here.

>>360-Degree video could help keep brands more honest in their marketing and help travelers manage their expectations: 5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

>>While investors and observers are rightfully focused on how TripAdvisor’s transition to a hotel booking site will work out, the company has some meaningful hedges in the form of vacation rentals, tours and activities, and restaurants: TripAdvisor Expands Subscription Business Into Restaurants

>>Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition: Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

>>One of the dirty “secrets” of digital advertising is that companies like Google, Facebook and Microsoft purchase ads on their own platforms, essentially competing with other buyers for the top placements. The news should give any marketer spending top dollar to try and earn high-ranking search results cause for concern: Google’s Travel Search Dilemma — Digital Marketing News This Week