Meeting the Needs of Supertravelers — Skift Corporate Travel Innovation Report
Photo Credit: Supertravelers want the experience to be easier and more pleasant when they travel. Here, the lobby of Hotel Okura in Tokyo is pictured. Flickr / fletcherjcm
Skift Take
Travel management companies and providers of travel would do well to pay attention to the needs of supertravelers. Some aren't that difficult — and fulfilling those requests could go a long way to earning loyalty.
The Skift Corporate Travel Innovation Report is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for travel managers and buyers, the innovations emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought, and sold.
SUBSCRIBE HERE FOR WEEKLY UPDATES
THE FUTURE OF CORPORATE + BUSINESS TRAVEL
We heard a lot this week about and from "supertravelers," those road warriors who spend an inordinate amount of time in the air, on the road, and in hotels.
While our stories this week may not apply to all, we think there are common threads that travel companies would do well to heed, especially as the battle to win loyalty from high-spending customers persists.
Some of the requests are simple: less noise on planes, print newspapers in hotels, and more thoughtful in-flight entertainment options. And some are more complicated: easier loyalty points redemption,
