2016 Archives

No Vacation Nation: 41% of Americans Didn’t Take a Day off in 2015

Even as there is more awareness about benefits of time off, the overworked, under-vacationed, and under-traveled American remains a reality and the travel industry hasn't done much to band together and attempt to change it, despite some efforts by the U.S. Travel Association and brands like MasterCard and Expedia.

The Business Case for More Diversity in Tourism Advertising

Tourism boards in Miami and Baltimore are effectively tapping into African American travel market. Numerous travel companies, though, may be afraid of alienating white travelers who have been their bread and butter for decades. Including diversity in travel ads may not always be an easy call to make from a business perspective. Diversity advertising must be calculated and thoughtful rather than rushed and non-representative.