Even as there is more awareness about benefits of time off, the overworked, under-vacationed, and under-traveled American remains a reality and the travel industry hasn't done much to band together and attempt to change it, despite some efforts by the U.S. Travel Association and brands like MasterCard and Expedia.
The new Fulcrum report gives tourism bureaus a better idea of the business challenges facing planners, and how they can help planners deliver better business performance without giving them a free handout.
Tourism boards in Miami and Baltimore are effectively tapping into African American travel market. Numerous travel companies, though, may be afraid of alienating white travelers who have been their bread and butter for decades. Including diversity in travel ads may not always be an easy call to make from a business perspective. Diversity advertising must be calculated and thoughtful rather than rushed and non-representative.