weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Alitrip is looking to provide custom, mobile-booked itineraries through its relationship with North American hotels: Alibaba’s Travel Chief on How Mobile Booking and Billing Is Redefining Chinese Travel

>>We’ve seen this playbook so many times before in travel startup land: Messaging Apps With Travel Agents Are the ‘It’ Thing for Travel Startup World in 2016

>>The next generation qualitative analytics are now helping event organizers improve content strategy: The Event Technology That Wants Attendees to Look at Their Smartphones

>>Prices for ride-hailing services will one day have to reflect the real cost of doing business: Gett Wades Into E-Hail Price Wars With Better Than Uber Fare Guarantee

>>With Skyscanner’s new funding and ample cash, the company sees itself as an acquirer over the next few months: Skyscanner’s First Venture Funding Since 2007 Came After Priceline Took A Look

>>It’s rare to see an independent B2B travel sales and distribution platform succeed: Icelandic Travel Companies Are Rallying Around a Homegrown Sales Platform

>>More travel marketers need to think about how and why such phrases are used in social media campaigns: Making Sense of Travel Hashtags in Digital Travel Marketing This Week

Photo Credit: Alitrip chief strategy officer Sherri Wu speaks at the company's Attracting China's 1.3 Billion Travelers conference in Los Angeles. Alibaba Group