TripAdvisor Wants Corporate Tools for Consumers — Skift Corporate Travel Innovation Report
Photo Credit: The problems facing online travel agencies and corporate travel managers sometime coincide, as TripAdvisor's investment in Traxo shows. Skift
Skift Take
TripAdvisor's investment into Traxo isn't a huge surprise when you consider the challenge of itinerary management for consumer travel companies selling a variety of different products in one place.
The Skift Corporate Travel Innovation Report is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for travel managers and buyers, the innovations emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought, and sold.
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The Future of Corporate + Business Travel
For the last year as Skift has covered corporate travel, we've butted up against one clear fact time and time again: corporate travel needs to learn from the consumer space, particularly in the areas of user experience, branding, and technology.
But TripAdvisor's investment in Traxo shows that elements of the corporate travel ecosystem can be valuable to consumer travel companies looking to improve their product.
In particular, TripAdvisor's big goal of becoming a one-stop shop for travel advice and booking can be helped by more powerful technology surroundin
