Kayak co-founder Paul English used to devote his focus to helping travelers plan and book their own trips online.

These days, the serial entrepreneur is trying to provide users with a lot more one-on-one help.

His new startup Lola Travel is a travel agency messaging app meant to give travelers a way to book trips without doing their own legwork.

At the Skift Global Forum this year, English spoke about artificial intelligence, natural language understanding, and taking Lola global. He joined us backstage in the Skift Take Studio to talk more about the inspiration for his new company, how he is trying to improve the tools that travel agents use, and why messaging is more popular than talking.

English spoke to editor and podcast host Hannah Sampson.

This mini-episode is one of several conversations we’re bringing you from backstage at the Skift Global Forum. The Skift Take Studio series is presented by Mastercard, a payments technology company that is enabling loyalty, security and data solutions for the global travel industry.

Start listening to The Skift Podcast, today. Subscribe via iTunesSoundcloud or RSS.

Listen to all the Skift podcasts here .