2016 › November

These are the digital trends we were talking about this week.

These are the hospitality trends we were talking about this week.

Like Hipmunk, Room 77 had an innovative product and talented team but ran into a buzz saw: the marketing clout of Google preferencing its own products, and Expedia, Booking.com and Kayak. Don't feel sorry for the venture capital firms receiving just 53 cents on the dollar. That's the game they play. The real losers are the angel investor and employees, although we're sure for many it was quite a ride nonetheless.

Using the right blend of data and technology, travel marketers can attract, acquire, convert, grow, retain, and win back customers with ease. Download Emarsys' free report to learn how to implement a more customer-based advertising approach.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

While travel funding saw a decline compared to last year, investments are still flowing into the industry.

Following recent terrorism attacks and acts of violence in high-profile locations popular for meetings and events, the convention industry is compelled to proactively develop a new set of security standards. This is going to be costly, but it's a different world in 2016, and that's something the industry needs to accept.

It's every destination marketing organization's goal to drive visitation to their destination. But as Iceland's ascent as a global tourism giant has shown, explosive growth can bring its own problems and drawbacks.

Catch this episode for insight into the changing world of air travel, from the proliferation of choices and fees to the devaluation of miles.

Search advertising continues to dominate travel ad budgets because it's extremely effective at converting shoppers into buyers. But new research on travelers' "path to purchase" suggests travel marketers should question this assumption, finding that earlier stages of the booking process may be equally influential.