Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Many travel brands have email marketing strategies that travelers aren’t connecting with: Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

>>Travel brands need to dream bigger, Walker argues, and realize that consumers and venture capitalists are more ready for technology reinventions rather than improvements — aka band-aids: Video: Priceline’s Founder on Choosing to Improve or Reinvent Travel Technology

>>The IPO that we all knew was coming is finally here: Trivago Files for an Initial Public Offering in the U.S.

>>With Lola’s acquisition of Room 77’s metasearch tech, Room 77 essentially becomes a consumer insights and hotel search test lab for Lola: Lola Travel Agent App Acquires Room 77 Technology

>>Learn how to take your email marketing to the next level in our first live — and on-demand — webinar on Nov. 22: Travel Marketing Webinar This Tuesday: Crafting Effective Email Newsletters

>>To her male peers at Priceline, Expedia and TripAdvisor — watch out. Ctrip and Sun are trending and are looking to take generous helpings of your market share: China’s Ctrip Makes History With Appointment of CEO Jane Sun

>>Everyone in the travel space, especially startups, is feeling like they are running uphill as Google tosses boulders downward: Gogobot Rebrands to Trip.com With Artificial Intelligence App

>>Search advertising continues to dominate travel ad budgets because it’s extremely effective at converting shoppers into buyers. But new research suggests travel marketers should question this assumption: Cracking the Travel Booking Code — Digital Marketing News

>>While travel funding saw a decline compared to last year, investments are still flowing into the industry: The State of Travel Startup Investment in 2016

Photo Credit: A still from one of Trivago's ubiquitous television ads. The Expedia-owned metasearch site has filed for an IPO.