The Evolution of the Like Button — Digital Marketing News This Week
Photo Credit: Travel brands like Marriott are now experimenting with real-world "like" buttons to gather instant feedback from guests. Flickr / Global Panorama
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"Like" buttons could be the solution for hotels, airlines, and other types of travel companies eager to gather guest feedback during the trip. Consumers are already accustomed to the idea, so it is definitely worth further testing.
While most of us think of the now-ubiquitous 'like' button as something you do on Facebook or Twitter, increasingly it is making its way outside social media.
Thanks to the power of the "Internet of Things," which is connecting various consumer goods like appliances with the Internet, more of these "like" buttons are showing up in the real world.
As crazy as it may sound, the idea has some legs in the travel industry, where passengers and guests could immediately provide instant feedback on all kinds of product experiences, ranging from the check-in process to food service. Will more travel brands experiment with these types of real-world "like" buttons? How might they work? Read on for more details.
Marriott Experiments with New R
