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Editor’s Note: This is the first in a series of video interviews from the Skift Take Studio, presented by Mastercard, that were filmed at this year’s Skift Global Forum.

During the 2016 Skift Global Forum, we had the pleasure of speaking with a host of the travel industry’s top leaders from across every sector.

And after first speaking to them on stage in front of the 1,000+ audience, we took another few minutes with them to ask follow up questions and get more insight in our backstage Skift Take Studio.

Following their panel, Dara Khosrowshahi, CEO of Expedia Inc.Jay Walker, founder of Priceline and CEO of UpsideBrad Gerstner, founder and CEO of Altimeter Capital; and Rich Barton, founder of Expedia and current executive chairman of Zillow Group, crammed into our tiny studio to discuss how social networks mobile networks are improving personalization, how artificial intelligence is on the horizon, and why fragmentation of technology is both a challenge and an opportunity.

This series is presented by Mastercard