Skift Take

Google has owned the search engine business since the dawn of the Internet and it's now getting closer to actually answering travelers search queries rather than providing a list of relevant and irrelevant links.


Editor’s Note: This is the first in a series of video interviews from the Skift Take Studio, presented by Mastercard, that were filmed at this year’s Skift Global Forum.

During the 2016 Skift Global Forum, we had the pleasure of speaking with a host of the travel industry’s top leaders from across every sector.

And after first speaking to them on stage in front of the 1,000+ audience, we took another few minutes with them to ask follow up questions and get more insight in our backstage Skift Take Studio.

Google’s Head of Travel Oliver Heckmann, who joined Skift’s Executive Editor Dennis Schaal for a discussion on stage, sat down solo in the studio to share additional thoughts about adjusting online travel products for mobile devices, Google’s increasing ability to actually answer travelers’ questions, connecting travelers to the right brands and data, augmented reality and reducing the friction in buying travel across multiple devices.

This series is presented by Mastercard

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Tags: google, sts2016

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