Dos & Don’ts Of Working With OTAs

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below The working relationship between hotels and online travel agencies - better known as OTAs - is always a matter of heated debate in the travel industry. But the likes of Expedia, Booking.com, Orbitz, Ctrip as well as meta-search players such as Trivago, Kayak or even TripAdvisor and Google are a reality and force to be reckoned with. So what are hoteliers to do? Skift covers this topic on a regular basis, as things evolve fast in this realm. But assuming you have a working relationship with a third-party agency that distributes your inventory, here are some key principles you ought to follow in order to get the best possible results for your efforts.