Trivago’s Coming IPO and 4 Other Digital Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Artificial intelligence and messaging are the trends of the day that many startup accelerator programs are interested in: The Changing Face of Accelerators, the Travel Industry and Startup Opportunities

>>Like Chinese travelers, Ctrip is breaking out of its domestic shell and looking to become much more of an international player: Chinese Online Booking Giant Ctrip Readies Itself for Global Expansion

>>Trivago would likely be a hot IPO, but investors will question whether the huge amount of money Trivago pours into sales and marketing is an overreach: Trivago IPO Could Reach $1 Billion as Expedia Begins Selecting Banks

>>Priceline.com downplayed Name Your Own Price four years ago as big thumbs and small screens on mobile phones made the relatively cumbersome bidding process anachronistic: Priceline Kills Name Your Own Price for Flights

>>Social media is becoming big business. If you need proof, just look at American Airlines: How to Do Social Customer Service Right — Digital Marketing News This Week