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Whether you’re planning a trip to an exotic locale or a weekend getaway, chances are the idea was sparked by looking at a compelling photo.

A beautiful photo has the power to get people’s attention, inspire them to visit, and leave a memorable impression on a destination. In fact, a 2014 Google Travel Study revealed that 65% of leisure travelers are inspired to travel by what they see online, primarily on social and video sites. Although many DMOs use visuals in their marketing, many have underestimated the influence authentic and aspirational photography can have on motivating people to visit their destinations.

We’ve rounded up 10 examples of DMOs who have taken storytelling to the next level by incorporating compelling visual content. Get inspiration from these DMOs and learn more about how to turn your destination’s visuals into an effective marketing tool.

To learn more about improving your visual storytelling, download CrowdRiff’s free report:

This content is created collaboratively in partnership with our sponsor CrowdRiff.