Articles tagged “content strategy”

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.

In our current era of global anxiety, the brands that will have an advantage with today’s travelers are those that will be able to help ease traveler friction, build trust, and alleviate stress through easily accessible, relevant content.

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

Regardless of how visually appealing a destination’s content may be, if it doesn’t tell a story it likely won’t sell a destination. Below are 3 ways destination marketers can make sure they’re differentiating their brand’s visual content.

One photo of an exotic place is all it takes to be inspired to visit — that’s why it’s important for DMOs to invest in visual storytelling. Download CrowdRiff’s free report to learn how to take your visual content to the next level.

Sometimes a small tight-knit team is all you need to get a lot done and control messaging to quickly formulate an on-brand respond on social media.