How To Reply To Online Comments And Reviews

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. A few weeks back we ran an article outlining the importance of actively managing your online presence here on SkiftEDU: The 4 Pillars For Your Online Reputation Management. In today’s article, we will give you some examples about what to do (and perhaps, what not to do) in order to answer most effectively to users comments, questions and reviews left on social media accounts, online travel agencies (Expedia, Booking) or review sites such as Yelp, TripAdvisor, GogoBot or Google Reviews. But first, you may wonder: is it really necessary to answer online reviews? Absolutely! Various studies have supported this claim, and here some interesting findin

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