5 Tools To Curate Visual Content

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. Visual storytelling has become an important part of the marketing mix for many, if not most, travel brands. After all, we sell emotions, dreams, experiences. We don’t just focus on hotel beds, airline seats or museum exhibits: we talk about family getaways with fabulous hotel amenities, transportation journeys through airports, airlines and shuttles, not to mention culture, food experiences and memories made at the beach, the museum or that unique folk-rock festival. All of these are best captured in photos, if not videos. For small and medium organizations however, it can become a daunting task to manage a dynamic presence - responding to commen