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skift_is4As Skift turns four years old and reaches a point where its staff numbers almost 30 people, we are expanding our geographic and industry reach with two new senior editorial hires that we are excited to officially announce today.

Brian Sumers joins Skift as Airline Business Reporter, covering the global aviation business from Los Angeles, with a focus on technology and innovation. Before joining Skift in June 2016, he wrote about airlines for several publications, including Conde Nast Traveler, Aviation Week, and the Los Angeles Times.

Brian is a magna cum laude graduate of Northwestern University’s Medill School of Journalism, and he has a master’s degree in journalism from the University of Southern California’s Annenberg School. Earlier in his career, he reported for the Tampa Bay Times, St. Louis Post-Dispatch, and Los Angeles News Group, parent of the Los Angeles Daily News, Daily Breeze, and Press-Telegram. You can contact him at and follow him on Twitter at @briansumers.

Additionally, as we expanded our business into the United Kingdom and Europe, we are bringing on board out first London editorial hire. Patrick Whyte joins the Skift team as UK Editor, after more than four years reporting on the travel industry for TTG. Prior to that he was a freelance journalist for the likes of The Guardian and ITV.

He is based in London and will be covering travel industry news throughout the UK and Europe. Patrick studied journalism at City University and has a degree in history from the University of Nottingham. You can contact him at and follow him on Twitter at @paddywhyte.

We are currently hiring a London-based Branded Sales Executive to build out our sales operations in UK and Europe, if you are interested or know someone who might be, see the listing here.


Photo Credit: The Skift team that went to Cuba last week is already bigger now than this photo from Havana. Skift