9 Priorities as Millennials and Gen Z Move to the Front of the Plane

Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.  Across the board, first and business offerings are the battleground for innovation for global carriers. The reason? They are the moneymakers and where the margin resides. But as more travelers from younger generations grow up in their jobs, sell their tech companies, and graduate to the front of the plane for business and for pleasure, they have a few different requirements and expectations. Airlines should take note and stop the relentless focus on the 50-something male business traveler. In Business: 1. Updated F&B to counter jet lag A lot of carriers enjoy touting their Caligula-like decadence in terms of food and wine on the plane. But everyone I know doing long-haul on a regular basis