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Today’s traveler is researching their next trip using more channels and devices than ever before – from social channels, to third-party booking sites, to influencer blogs.
To succeed in this changing space, it’s essential for brands to foster community, as well as drive discovery, acquisition, and retention across all consumer touchpoints. One of the most crucial platform where brands can connect with travelers is Instagram. With millions of photos shared by millions of users every day, consumers are looking to brands for creative, inspirational content and a quick path to book and learn more.
In this webinar, you’ll learn:
- How the ways in which consumers interact with travel brands on Instagram have changed, and what we can expect to see in the future.
- Best practices for innovation and creativity in content strategy and creation (think influencers, storytelling, and leveraging user generated content) that can bring a brand’s message to life on Instagram, building community and turning discoverers into guests.
- How top brands such as Conrad Hotels & Resorts, HomeAway, Airbnb, IndiGo, and Marriott are using the Curalate visual marketing and commerce platform to enable their consumers to take action on the experiences they promote daily.
Watch the full recording here:
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This content is created collaboratively in partnership with our sponsor, Curalate.