How to Increase Organic Reach with Facebook

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. Did you know that approximately 10% of all online traffic now comes from Facebook and nearly 3 million links are shared every hour? Did you also know that even social interactions, such as likes, comments or shares on Facebook, Twitter and Google+ are associated with better search engine rankings? While Facebook is the undisputed worldwide leader in social media, its algorithm is constantly evolving. Moreover, because Facebook is a for-profit company, organic reach tends to be declining in favor of its advertising options. This is why only 2-3% of your fans actually see your posts. As of today, Facebook only presents the most relevant content to