The Skift Meetings Innovation Report is a weekly newsletter defining the future of business events by deciphering disruptive strategies that improve engagement and knowledge sharing. Subscribe.

The Future of Meetings & Events

Five years ago at the House of Logistics & Mobility (HOLM) inside Frankfurt International Airport, managing director Dr. Stefan Walter told me: “The city of the future is an international, interdisciplinary knowledge sharing machine.”

That statement has been my due north covering the global conventions industry to this day. It’s also the driving vision behind the rise of airport cities into self-contained knowledge hubs and business incubators from Dallas to Doha. I returned to HOLM this year to catch up on the think tank’s research and its application for conventions, which you can read about here.

On a more micro level, Event Farm kicked off its inaugural Offline Summit this month in Brooklyn. Founder Ryan Costello launched the event to showcase thought leaders from Microsoft, Facebook, and others discussing the data-driven business outcomes of experiential marketing. Learn more about Costello’s vision here.

— Greg Oates, Senior Editor

Social Quote of the Day

#GES2016 featured speakers announced, including @POTUS & @google CEO @sundarpichaigoo.gl/j9M878

@ges2016 on Twitter

Next Generation Event UX

HOLM Frankfurt

The Airport City That Wants to Be the New Model for Meetings and Knowledge Sharing: The House of Logistics & Mobility at Frankfurt International Airport is developing thought leadership around how airports can drive competitive advantage as business incubators, advanced industry knowledge hubs, and conference spaces of the future. Read more at Skift

The New Events Industry Conference That’s Trying to Make a Case for Live Events: Event Farm’s inaugural Offline Summit in New York this month is making early noise in the experiential marketing industry because it has a very specific theme focused on driving business outcomes with events. Read more at Skift

Experience The Virtual XChange at Skift Global Forum: Join Skift at the intersection of travel and groundbreaking new technology at the first ever Skift Global Forum Virtual XChange Cocktail Party in September. A curated selection of travel brands will exhibit their virtual reality experiences in the heart of Alice Tully Hall in Lincoln Center, New York. Read more at Skift

5 Takeaways From This Year’s PSFK Conference: Creative business leaders steering five innovative brands discuss data design, online/offline convergence, consumer user experience, brand engagement, and maintaining human connection. Read more at PSFK

GES and Event Marketer Launch 2016 Trend Tracker Report: From Jeff Youngs, VP of production, GES: “Marketers are beginning to see that the event needs to hang together as a whole. Just like any marketing effort, consistency and repetitiveness build brands, and that happens across all touch points of the event.” Read more at GES

PCMA Shines a Light on Event Legacies at the Meetings Show: Planners, attendees, suppliers, and destination hosts all want their conferences to leave a legacy impact on the local community. PCMA discusses the opportunities and challenges. Read more at PCMA

A Recap of Personal Democracy Forum 2016: This brainy NYU civic tech conference examines the impact that technology can have on our daily lives, and why making technology accessible for everyone should be the number one priority for all communities. Read more at Microsoft New York

Start With Why – A New Approach to Meetings: Simon Sinek’s TEDx Talk on “finding your why” is one of the top 10 most viewed TED videos of all time. Meeting industry veteran Pádraic Gilligan extrapolates that message for event planners. Read more at Padraicino

Tourism & Hospitality

Convene TV: Calgary and The Knowledge Economy: The fake newscast style of this sponsored interview is distracting, but the message is great about collaborating with university professors to drive heightened knowledge-sharing at conferences. Read more at Convene

How Destination Cleveland Reimagined Community and Collaboration: Successful DMOs will be the ones who pivot from viewing themselves as sales and marketing organizations to orchestrators of community growth through travel and tourism. Read more at Destination Think

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The Skift Meetings Innovation Report is curated by Skift senior editor Greg Oates [go@skift.com]. The newsletter is emailed every Wednesday.

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Photo Credit: Frankfurt Airport is spending billions of euros to develop into an "airport city" and advanced industry business incubator. Fraport