Skift Take

Luxury travel is about more than brand names and butler service. Providers are realizing they have to deliver custom, personalized experiences to earn loyalty from wealthy clients.

Series: Skift Podcast

Skift Podcast

Compelling discussions with travel industry leaders and creatives who are helping to shape the future of travel.

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On this episode of the Skift podcast, we’re talking about what it takes for travel companies to reach the 1 percent — and keep them happy.

Luxury travel is one of the fastest-growing sectors in the industry. From packages that offer round-the-world travel for brands such as Four Seasons, Abercrombie & Kent, National Geographic, and others, to a suite of luxury properties in New York, London, Dubai, and other destinations. But it’s not without its bumps, of course. Challenges in Russia have led to downturns in markets including London and Miami, and the price of oil has led to more restraint in the Gulf states, as well as destinations where oil money fueled expansion.

We are joined by Edie Rodriguez, president and CEO of Crystal Cruises, which is growing fast and venturing beyond ships. Also with us is Doug Gollan, co-founder of Elite Traveler magazine, who writes about ultra-high-net-worth individuals and consults with companies trying to get more business from the very rich. They join Skift podcast host Hannah Sampson and senior editor Greg Oates.


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Tags: crystal cruises, luxury, skift podcast, the skift travel podcast

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