Universal Orlando is trying to increase its convention business because attendees spend way more than leisure travelers.
Quintessential North American vacation destinations like Orlando, Las Vegas, and the Caribbean remain popular with travelers despite global vacation booking trends shifting to more diverse countries and cities.
Despite the tragic news coming out of Orlando this month, inbound travel bookings seem to be remaining steady, according to reports from travel agents, tour operators, and other travel suppliers.
Orlando's violent string of tragedies this week has the entire world mourning for victims and calling for change, but tourism in the city and its theme parks carry on in the mean time.
Tourists will still flock to Orlando, even if their excitement is tempered by brutal reality. But they may need reassurance from authorities and attractions that appropriate security measures are being taken.
As with any other horrific terrorist attack, any impact to tourism is always short-term. Especially in destinations like Orlando that already top travelers' wish lists.
Orlando has plenty of hotel rooms to fill, so it's no surprise the city is looking for more ways to bring tourists. We still expect the city to be known for its theme parks above all, no matter how many NFL events it hosts.
Now that much of the noise over orca breeding and performances has been addressed, budget-conscious tourists might hear SeaWorld's message about competing with rivals on price.
With a new Frozen ride opening at Disney's Epcot park this summer, we think it's a safe bet Orlando will continue to reign.
It'll be interesting to see how Marriott International positions the Delta Hotels and Resorts brand globally in comparison to its other brands, including its own Marriott brand and Sheraton, following the merger with Starwood.