China had roughly 130 million outbound travelers last year — that’s more a third of the entire population of the U.S. — and the number is only expected to grow. Add growing domestic tourism and it’s no wonder major players in the travel industry are clamoring for a piece of the market.

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On today’s episode of the Skift podcast, we’re discussing Chinese travelers, what they want, who is trying to deliver it and what it all means to the rest of the world.

Joining us are Adam Goldstein, president and chief operating officer of Royal Caribbean Cruises. The company is sending a brand new ship to Tianjin in June; it will be the fifth Royal Caribbean ship based in China.

We also have Michael Zakkour, a consultant at Tompkins International here in New York who co-authored the book China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them.

They’re here with Skift podcast host Hannah Sampson, alongside Skift editor Andrew Sheivachman.

 

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