Skift CMO Interviews: Amtrak’s CMO on Selling Train Travel in Car Country
Skift Take
Amtrak is looking to redefine itself into a solid leisure travel option for American travelers looking to experience the country in a different way.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
Amtrak launched its first major brand campaign in 15 years last fall with the introduction of its new "500 Destinations. Infinite Stories" campaign.
By focusing on the variety of destinations Amtrak serves, the campaign has s
