When a company such as BCD Travel talks about an "asset purchase agreement" with a startup, you can be sure that the startup's investors aren't popping champagne. Like many recent travel startups, GetGoing pivoted from a consumer to a business focus. At least GetGoing's assets have found a new home.
Netherlands-based travel management company BCD Travel has acquired the assets of GetGoing, a four-year-old San Francisco startup that developed a travel agent interface to enable them to access and book hotels that can’t be found on their travel agency desktops.
In announcing the acquisition, which can be viewed as a soft landing for GetGoing, BCD stated that GetGoing technology provides the foundation for BCD Travel’s TripSource Hotels, a tool that enables its agents to find hotels for corporate clients that can’t be accessed through global distribution systems.
Rose Stratford, BCD Travel executive vice president of supplier relations and global strategic sourcing, said acquiring the GetGoing technology that powered TripSource Hotels gives BCD control over the evolution of the product.
A GetGoing statement indicated that members of the GetGoing team will be joining BCD to help deliver “a modern corporate travel experience on a larger scale.”
GetGoing co-founder and CEO Alek Vernitsky is now senior vice president, product strategy at BCD Travel. He told Skift that all 35 GetGoing employees, who have been working in offices in San Francisco and Kiev, will be joining BCD Travel.
Its unclear how much money GetGoing had raised. Backed by I2BF Digital, DST, Lightbank and YCombinator, GetGoing raised a $2.5 million seed round in 2012 and a Series A of an undisclosed amount in 2013, according to CrunchBase.
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Photo credit: BCD Travel acquired GetGoing's assets to help power BCD's TripSource app (shown above), which helps corporations and their employees book a broader array of hotels. BCD Travel