By offering low-cost social media access to passengers, Carnival Cruise Lines will enable cruisers to generate positive online marketing for the company. Perhaps they are seeing the value, and cost-effectiveness, of relying on customer testimonials instead of traditional marketing methods.
The move toward open-learning meeting space, where attendees can roam among casual “campfire” sessions, is helping Millennials personalize their educational journey in a more spontaneous and organic process.
We’ve written a lot about airline concepts (seen more concepts than we’ve written about) and have a good feeling about the Life Style cabin. Airlines may not install the whole cabin as illustrated, but some of these concepts have what it takes to make from a blank-canvas model to living-color in the skies.
Expect this new funding model for tourism promotion to continue to expand, especially as more travel and hotel executives understand the value for their specific companies.