With the premiere of her newest show 50/50 on the Travel Channel, Samantha Brown opens up about the state of travel TV and the direction it is taking in the future.
The written word will always be most important but photos and video often invoke a more immediate, emotional response that travel brands are looking for.
Travel startups pivoting from a consumer business toward a B2B focus is trendy, with founders and CEOs believing that there will be fewer marketing woes and reduced competition. But get in line when it comes to joining the droves of startups trying to sell to big corporations, hotels and travel agencies. The sales hurdle can be almost as intractable as the marketing roadblock.
Disney has figured out a way to get guests to spend more money once they're inside the gates, so it can afford to thin the herd a bit to improve the guest experience.
Multigenerational travel isn't going anywhere — except up, and fast. What started to take shape in the 1990s has given way to one of most talked-about travel trends, and many hotels are marketing to, and making changes, to connect this growing traveler base.
As storefront agencies have disappeared, home-based agents have picked up the slack in the travel agency community. One can't help but wonder, however, if this trend has contributed to the relative invisibility of travel agents to most Americans.