Cathay Pacific's efforts to gain momentum for the #lifewelltraveled hashtag before aligning the brand more closely with it is a case study that other brands should watch in their efforts to introduce authentic, trustworthy campaigns.
Marriott International's pending acquisition of Delta Hotels and Resorts is part of Marriott's plan to expand its portfolio internationally. Canada is a huge source market for Marriott's U.S. hotels so the acquisition should boost business on both sides of the border.
As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.